Casa Ananda

Brief

• Premium Comporta villa with low-value digital perception

• Over-reliant on OTAs

• Goal: increase pricing power + drive direct bookings

Deliverables

• Repositioned as a private estate, not a rental

• Rebuilt site around atmosphere, not information

• Moved logistics into a refined guest layer

• Curated local experiences into lifestyle categories

• Designed UX to support premium pricing perception